Thursday, May 9, 2013

Mailbox weeds

They are as unwelcome as dandelions and crabgrass, and fill my curbside toter as much as blackberries and buttercups. Years ago, I went on a systematic campaign to rid myself of these postal weeds, setting aside coupon mailers and other junk mail as they came in, and then working my way through the myriad of opt-out scenarios.

Most could be tidied up with a quick online form, with the requisite four weeks to process; some forced me to resort to phoning a call center wage-slave to have them remove me from their list (after a four week wait…). But one was a persistent as bindweed; the RedPlum flyer. You likely know what I’m talking about—it’s like the advertising section inserted into the Sunday paper, the first thing you pull out and recycle. But this one comes straight to the mailbox of every single address in the country.

This particular one stood out from all the others, because not only did it take up half my mailbox several times a week, no opt-out website or phone number could be found on the flyer itself. Sleuthing online I finally found a website that provided a physical mail address. Maybe most people won’t bother. But I’m not most people: I eradicated bindweed from my raspberry patch, and I send off an opt out notification in a letter in an envelope bearing a stamp. After a few weeks of wait and a note taped inside my mailbox alerting the habit-driven postal carrier that no RedPlum flyers should be delivered, I was able to downsize my recycle bin.

The relative calm has endured, punctuated by the occasional flare-up of a catalog in the wake of an online purchase. These blights are quickly dispatched, chucked into the bin after a quick visit to the website or a expeditious call to the 800 number on the back.

A few merchants have figured out that if I order online I might not want a paper catalog, and they make it possible to opt out at the time of purchase, though the default is still to pop a paper catalog in the shipping box. But there’s a huge difference between a mailing received because of an existing relationship and “Every Door Direct Mail (EEDM)” blanketing entire zip codes. These mass mailings are actively encouraged by the USPS, as they represent a steady revenue stream to the struggling behemoth.

To my great dismay, I opened up my mailbox this Tuesday, and pulled out a RedPlum flyer. I was thinking it must have been an unthinking substitute mail carrier, one who didn’t know my foibles. But no, there in the address field was our address, and the addressee was “Resident.” Sure enough, after five years, RedPlum opts you back in. At least this time, they have an online form for opting out. Though I note it now takes them six weeks to process the request.