Thursday, December 13, 2007

Shopping lotto

Mt family plays a game we call library lotto. It goes something like this: You run across a reference or a review of a book or movie, or someone recommends it to you, so you log on to the library website and place a hold on it. If it’s an older or obscure title, it may come up quickly; but if it’s popular, it can take months, sometimes close to a year before it arrives on the hold shelf with your name on it. It’s sort of a poor man’s Netflix, except the order is seemingly random.

Or is it? It’s clear that books relate to each other differently depending on the order I read them in, and that order is rife with coincidence. This week, after watching An Inconvenient Truth, I delved into Deep Economy, which treats some of the same issues of import from a socio-economic standpoint. I passed through the chapter on eating locally for a year (Barbara Kingsolver’s opus on that subject is still in a library holding pattern), and dove into his discussion of shopping.

Now, this is a subject near and dear to my heart, but not because I love shopping. Actually, I rather dislike it—in spite of gender stereotypes. The funny thing is, there was a time in my life, or rather a place, when I didn’t mind ‘doing the marketing’ one bit.

Mr. McKibben cites a quote that implies that this country’s entire economy is built on the suburbs: building them, moving in and out of them, and filling them with stuff. He gallantly resists naming by name the institutions built to deal with the stuff that won’t fit in them anymore, from storage lockers to virtual places like eBay.

But then he starts writing about the experience of shopping at a farmer’s market. It seems, surprisingly, that when people shop there, they have—gasp!—conversations, at least ten on average, with the people selling their wares. I immediately thought of the markets I used to shop when I lived in Germany. In our university town, my shopping trips were frequent, as our kitchen was too small to store much of anything. I would grab my wicker basket (sturdy to protect bottles and eggs, and it stood upright when I set down my heavy load) and walk a few blocks to the tram. A tram ran every six minutes, and took me straight downtown. A few blocks from there, surrounding the late gothic cathedral that dominated the city, was the daily market (every day except Sunday). To the south of the church were the dry goods, fresh food was on the north side, with the folks serving prepared foods grouped around the western door.

I wasn’t buying anything unusual, just things like bread, meat, veggies, and eggs. But for each item, I had a choice of several different providers. Trial and error, and learning tricks like joining the longest line taught me where to get the best quality. A conversation was required to explain what I wanted, and what I wanted it for, for they weren’t selling standardized commodities, but natural products with all the variety nature provides in her infinite wisdom. I learned about the different varieties of potatoes and tomatoes from the people who grew them. I learned that even though the fruits and vegetables are spread out in front of me, I should ask before I may pick any out, for they often pick it out for me. I learned that if I saved up my egg cartons and brought back a couple of dozen, it was good for a free carton of eggs from one farmer. I learned that asparagus had a season, as did strawberries and currants and different kinds of lettuce. It was a terrific way to learn and improve my German—interaction was necessary to survive, for indeed, I could not have food if I could not speak with merchants.

Compare this to a run to a supermarket in today’s American suburb. Human interaction is often limited to avoiding other customers driving their carts one-handed while they chat on their cell phones, absently tossing pre-packaged items into their carts. The cookie-cutter supermarket is the ultimate in self-serve: boxes and trays of food commodities wait on shelves for you to help yourself. The button that summons a butcher is a thing of the past (along with the butcher himself), and self checkout means that I can literally get in and out of the store without uttering a single word (and the only word uttered to me is a recording). Pity the exchange student in this country: they’ll have to go elsewhere to hone their language skills. But, oh, what they’re learning about our culture.

It’s not about money, it’s about community. If we are islands unto ourselves, we are unhappy. Like it or not, we need each other, and the whole model of suburbia and supermarkets does not feed our need to belong. Unfortunately, my German town and the rest of the world is moving toward the American way propogated by popular culture, with Wal-marts and their brethren popping up like proverbial mushrooms, along with planned communities.

With the seasonal closure of our local farmer’s market, I admit to feeling a bit cut off. The staff at the coop are good for a few conversations—and there is no self checkout there. Until spring, we shall eat dark leafy greens and gather with friends and family, make music, and build community as best we can.

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